Why was it, he thought, that well-made, well-designed and consummately hip clothing ought to come only at a

steepling cost. herve leger BCBG would dare to become various, offering high quality and

style at an inexpensive price.
The name said it all. Although in France, where the Tunisian-born designer grew up, BCBG was

synonymous with American preppy, it was also translatable, a little much more literally, as great style,

good attitude which just about captured what Azria was after.
Its story since then has been 1 of relentless expansion from the initial brand, each

geographically through hundreds of stores around the world, up and down the high

quality scale BCBG Max Azria had 17 brands at the last count ranging from the couture gowns of Max Azria Atelier

towards the iconic bandage dresses of Herve Leger to more value-based younger collections and into

accessories, including watches.
At this point it is less a clothing business than a collection of way of life brands into

which its watch collection fits neatly, with Azria looking to combine European sophistication using the

much more casual, sporty American method and to provide a range covering work and play, day

and night, often within the exact same watch.
So, the collection currently inlcudes a series of Elite Sport watches in a range of colours from bright

orange to royal purple, with rhinestone pav dial, subdials for date, day and 24-hour count, off-square cases with

starburst detailing on the bevel also bandage dress as a silicone-rubber link bracelet.
Simultaneously, its Bauhaus line has a herve leger sale vintage really feel that qualifies it for night or

day while its Releve series is more elegant still, a square black-faced dial with two

simple hands and stainless steel case set in an elaborate chain-link bracelet. With his BCBG watches, as with

his original collection, Max Azria is still turning out high quality products whilst

keeping it genuine.