the presence of a competitive product , the situation will change, because the efficacy of the price of competing products, to a certain extent, this time we must consider when pricing competition results, according to their own strengths and weaknesses of competitive products to select the right price.
Office ladies are the most potential targets of fruta planta products. countries strict control over the marketing of drugs is different from other commodities in terms of production processes, whether through the GMP standard, has become short-term constraints can take advantage of the inherent price from the long-term point of view, is whether there is production qualifications; in circulation, select the appropriate channels is also crucial; open above in the mass media advertising in the promotional aspects of prescription drugs is prohibited. OTC drug marketing characteristics of OTC transformed from more prescription drugs, but Some drugs are "habitat drug, only indications different.
Such as aspirin, prescription drugs must be prescribed by a doctor to use for the treatment of arthritis and cardiovascular disease; as OTC indications only antipyretic and analgesic can be seen by the OTC product definition, OTC and prescription drugs that corresponds to the concept of prescription drugs from prescription drugs, and both can be interchangeable. The most appropriate competition tactic for fruta planta pills is to prove its effect. OTC as a special category, with its own important characteristics: (1) access channels: the drugs must be approved by a professional physician's prescription in the hospital pharmacy or community pharmacy to receive, and under the guidance of medical staff;
OTC is the purpose of self-medication and health care, according to their grasp medical knowledge, with the package insert or consult pharmacists in community pharmacies, the pharmacies and even supermarkets to buy their own drugs. drugs for prevention or rehabilitation care for minor ailments, or to confirm the diagnosis of chronic diseases (2) adapt to the indications: prescription drugs typically used for the disease through a variety of diagnostic tools to determine: OTC is used for the user to understand and identify the symptoms, the patient can achieve their treatment, and does not produce abuse or misuse. Office workers pay more attention to their personal image, so most of them will choose fruta planta products.
Of the two types of drugs have their own adaptation indications components for the same active ingredient, the applicable disease is not the same. (3) Safety index: OTC products with high security, that is, consumers strictly follow the detailed medication instructions and precautions, adverse drug reactions a lower incidence; also means that even in the case of drugs of abuse, human health, damage to the possibility is still very small. In addition, the OTC drug is not easy to accumulate in the body and difficult to induce resistance or resistance (4) label and package insert: OTC products directly to the face of the average consumer with no medical expertise background. On the top of the list of fruta planta reduce weight products are those safe ones. Further market investigation show that the target consumers of fruta planta are the office ladies. So the pricing of drugs is often reflects this characteristic, if a drug for the treatment of certain types of diseases is unique, pricing will be high for such drugs, the upper limit is generally the highest purchasing power of the pharmaceutical manufacturers hope people buy:
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