in the management of
in 1981, pujiying in Korea, Incheon University after graduating, worked as a teacher in a primary school near Inchon. Incheon is a small island at the time, later only airport, airport for two consecutive years at the airports Council International (ACI) obtained in the evaluation of “world’s best airport Awards”. The typical of Korea had never thought of himself at the age of 27 after a few years will come to Beijing from where it, and today, after more than 20 years to become d-vision glasses shareholder and General Manager of the company, being a business man to the core.
now, he has a degree of doctor of medicine, Faculty of medicine, Beijing, but do the glasses business. Recalled his own entrepreneurial experience in China, pujiying feeling we have, China failed to become doctor who became a businessman with both a benevolent mind and heart. He is not very standard Chinese pronunciation, but rather smooth, can accurately express their own thoughts, he has been modest and sincere tone in an interview with reporter spoke their own stories to the new marketing.
China, begins from the romance of the three kingdoms
I love reading Chinese classics of the romance of the three kingdoms, often thinking somehow holding it to see, put it down. From then on, I liked the Chinese literature and philosophy, and hopes one day to be able to really go into this country, understand the culture of the country.
in 1988 is the Korea Olympic year, when Korea students studying abroad is a very difficult thing, in addition to outer space is limited, must also be very strict examinations from the national organization. In 1989, the Korea Government liberalised and pursue foreign exchange restrictions, I think this is a good opportunity to China and Taiwan Normal University School of languages to apply.
in February of that year, I started in Taiwan’s road to school. Two years ago, I have been in Taiwan Normal University Chinese language professional, profound Chinese culture. The main difficulty was to pass the language level, I keep up with the pace, so almost every night I take book other hostels to consult local students. Taiwan’s first year, I was married, wife is coming with me, as well as Korea people. In my impression, Taiwan is a very beautiful island, the scenery is very beautiful, is relatively developed economy, feeling at the time was the leading Korea half a step. In their leisure time, my wife and I will be Taiwan turned around, was fascinated by Chinese culture and customs. After
, I entered the Taiwan political University, study for a master’s degree in education. During this time, I do a lot of translation work. In southern Taiwan, Korea glasses factory and Taiwan businessmen trading with frequent, I often do the translation them and visit their factories, have some glasses cost of production, technology, industry, trade, and other knowledge. However, I do not think they will engage in with respect to the optical business.
in May 1994, ended after I graduated master of Arts in education degree in Taiwan. Due to very interested in traditional Chinese medicine, in June, I was admitted to Beijing University of traditional Chinese medicine, Beijing College of acupuncture and bone injuries, major in acupuncture and moxibustion. 30 people in our class of 100 students are foreign students from Malaysia, and Korea, as well as from India, So I do not have Cheap Sunglasses too many feelings are in a foreign land. Because of my language skills is Coach Sunglasses Sale better than other students, so I did it in the first year of their monitor. Some students study for Chinese as not, very difficult to learn, in our next session 95 students, almost one-third students due to study hard but gave up in the middle of their studies.
foreign people in China at that time “treatment” and some “special”, we take the train, plane fares 2~3 times higher than the normal fare, and foreigners to be queued to buy the special window; we bought tickets for the Palace, prices were higher than normal ticket price. Later, approximately in the 1998, 1999, fares down, foreigners bought the ticket price and the Chinese.
while studying traditional Chinese medicine is one of love, but because Korea’s traditional Chinese medicine practice eligibility tightened, doctor’s certificate is not recognized abroad, and at the same time China is allowed to have a doctor’s certificate of foreign students of traditional Chinese medicine in China until 2004, when I got a doctor of medicine degree, policies are still not open to foreigners.
entrepreneurship difficult, the road to happiness full of hardships during reading, the
, I have been watching the spectacle industry. After he came to Beijing, I visit a lot of spectacles factory, market has a certain understanding of the country, met many people in the industry. After after some careful thought, I think the glasses business profitable.
their real business should start from 1998. At that time China’s policy does not allow foreigners to open retail stores in China. So I had to be in the name of friends investment opened a glasses store, store is very small, only more than 40 square meters. House on edge of Beijing, to rent a shop well, and rents are expensive, more than 40 square meters of shops a year rent will be a hundred thousand of dollars. I rented the shop, all spent more than six months time.
half of my goods are from Korea imported, half are in domestic wholesale goods. Domestic glasses product quality on the whole and Korea products vary, but the price is a lot cheaper, Korea good quality goods, import costs high, but can improve overall profit margin of optical shops. Due to location remote operating conditions are not ideal, so operating 2.5 years, in early 2000, I will end this store business, intention to open a selected edge.
optical fairs throughout the country each year I joined in. Once encountered optical fair in Guangzhou, Nanjing, Jiangsu company, later I went to Nanjing to visit them. On September 28, 2000, I opened a glasses shop in Nanjing. Taking into account the family are in Beijing, I plan to open a store in Beijing. Less than six months time, I picked the store locations in wangjing, Beijing. Wangjing had more than 50,000 Korea people, Korea people shop more popular. Rent a small shop area at that time, more than 50 square meters, but the rent was cheap, $ 60,000 a year. Since then my business started to improve. In 2001, I opened a shop near Fudan University in Shanghai and later in wangjing, Beijing and opened a store. That period of time, I’m in Korea, Beijing, Shanghai, Nanjing and four ran around, almost without pausing. After a period of sustained, IFeeling too tired to shop off of Nanjing and Shanghai, only two stores left Beijing wangjing.
in 2004, in the Ministry of Commerce approved the first batch of glasses for foreign enterprises to invest in domestic projects, my company listed. At that time, General Manager of Beijing International glasses has just completed building found me, says international glasses, 4/f, intended to be more than 3,000 square meters of business area for lease, let me go and Korea investment, I think this is a very good chance. 1~11/f, Beijing International glasses over a total of more than 500 merchants, is a spectacle of the largest cities in the world. In 2004, I get to Korea optical industry’s top partner PRINCE FASHION, NEW STAR OPTICAL, GEO-MEDICAL, HUVITZ, eight shareholder investments start di glasses company, Beijing International glasses when it was building one of the largest companies, occupy business area of 400 square meters.
di video glasses company opened when I was preparing his doctoral thesis, on one side is the result of their 10 school, one side is the own business opportunity, my wife didn’t want to give up. At that time I did not think too much, I felt that no matter what things have started to do, it should continue to do so. Company shortly after it opened and I got his PhD.
wangjing started some Korea people’s glasses store, their prices are very low, business can have a big impact on me. International glasses building side of the business to be bigger and, after considering again, I closed two of wangjing store.
management, interpersonal relationships is the key
was first to market, we did a lot of publicity. Sometimes I get up at 5 o’clock in the morning, went to school with my employees distributed near “optometry free card”, distributed every one, we would ask: “do you accept? “Each other’s nodded, before we will safely to him. Later we also give similar to credit card unit to offer preferential services of EDS, little by little, our popularity increases. At the same time, we have produced a lot of customer questionnaires, late visit feedback forms, introduction of new products special offers, and other information, and hope to have a better interaction and customer, but under normal circumstances the customer purchase a product when leaving contact quite arbitrary, this created some difficulties for our market. We do this to better serve them, but many people do not understand. Opened in
in the company, as well as Foreign Affairs and some other details, because at that time the market environment and the situation is not very familiar, we ate a lot of hardship. Entrepreneurship is everywhere in the course of the difficulties, resolve the bad is the crisis, has been solved is the opportunity.
, interpersonal relationships is the most important thing in the enterprise management. Starting from the monitor do when students of traditional Chinese medicine, I understand the importance of interpersonal communication. For example, I do business with other investment Police Aviator Sunglasses partners, while the Chinese side is managed by me, but I will consult them when making important decisions, they trust me, respect my decision. Usually we make plans for the next year to the previous year, follow the steps to implementation, basically toScheduled to be completed.
sometimes difficult is not terrible, terrible is looking for people who are unable to resolve difficulties. A dozen years I accumulated a deep personal connections in glasses industry. I started dealing with Zhejiang people, their business were relatively strong, is worth learning. Beijing International glasses building investment of Wenzhou people, I have been very friendly with them.
glasses, China market has some issues, such as product quality is uneven, optometry specifications are not uniform, optometry equipment compliance, not scarcity of technical personnel. Most of our products from Korea imports, in addition to the sources of high reliability of products, channel guarantees our optometric instruments are imported from abroad, high technology equipment. In the fierce market competition, only good quality, advanced technology and a nuanced sincere service, great price, good faith management, enterprises can be based on the market.
2006, di glasses company Beijing famous company certificate is obtained, this is a good start. The geographical location of the company now is better, because of the wholesale products to the country competitive in price, our business is getting along. We hope that within the next 3 years to good sales network architecture, capable of opening more branches in the country, “number one man” glasses chains. If in the future China’s policy of opening up, our business very well and I can walk away from it, I can practice in China.