The Affect Of Package To Headphones Sale Selling
Think different
We know that the package design is a very important part for the new product development. The headphone is also no exception. How the packages promote the sales? Let us use the logical reason method to change Cheap Pandora Jewelry this behavior process. First, let's look at the customers' three steps to buying process: seeing the product, fascinated by it and buying it. The three steps decide what our packages to express which function of the earphones.How to Manage Right bifocals in in the Season of Winter
Besides the original functions of carrying and protecting products and easily being transported, a fine package needs to possess the following functions. The Best GHD Gold for Gym
Information communication function. 9 Signs Reminds You to Break Out Your pandora beads Simply explain "who am I," eye-catching to transmit the information that can touch consumers and giving customers a rational reason to buy. Why Hotties all Enjoy GHD hair straightener ? God Knows! For example, Sennheiser's eye-catching logo.
Artistic appreciation. There is ancient literary reference proves the importance of Pandora Bracelets Sale packaging to artistic study. So our packaging should keep pace with the time, bring artistic appreciation to customers and give them a sensitive reason to buy the product.
Thirdly, it must have personalization features. If you are not a brand of the other famous brand and you are not survive by it. So you must doing something in the personality.
The distinctive product packaging can help the customers to make a decision in front of the similar products; it can not only distinguish your brand from the same opponents, but also gives the customers a preconceived memory.
Function of self-selling: In addition to advertising, recommended by shopping guide and other means, it more often is the packaging face to face with customers directly.
Therefore, a good packaging design must adhere to "3 seconds rule"(that means it should be found by the customers's fast browsing within 3 seconds and it should touch the purchasing desire of the customers through the integrated information of the brand within 15 seconds.). Therefore, a successful product packaging design can easily achieve the purpose of self-marketing.
Look at headset industry in larger view, the change of packaging image ascend helically with the demand and evolution of the market, domestic brands use the following strategy on the image, and it is really rare to meet all of the above points of the package. Let us recall the brand that has a remarkable influence on packaging of headphone industry these years. Sennheiser as early big brand of Germany has enlightened manufacturers in the image as early as 10 years ago. Sennheiser walking along the way these years, its foundation is quite solid and gets free from heavy and dull image in the past. Sennheiser tends to light and simple that is friendlier.
Sony: as an international top-level appliance manufacturer, the headset can be said to be headed unique skills of Sony, with the strong influence of the brand, the market reference rate of the headset is quite high. The previous Sony headset had a long product line and messy packaging system, and it raised the concept of "three colors easy to buy" in the end in 2007, representing three Pandora Charms Sale branch lines with red, blue and purple. The package was using the rounder corners as the leader elements which stolen the show in the market at one time. Until now, it has become a model for textbook of package. Many producers in succession greatly imitate it, they have no similar spirit though with similar appearance, which bring them a name of " cpycatting", and it is not for other reasons and it is just because that they can not penetrate Sony's design kernel.
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